Address US Privacy Requirements with CCPA
CCPA provides the instructions for building a privacy program in the US.
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From data mapping to ongoing compliance, we ensure full CCPA adherence without adding a full privacy team.
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Endorsed AI is an innovative artificial intelligence company developing cutting-edge solutions for business applications. As a growing AI startup seeking to expand their market reach, Endorsed needed to quickly establish privacy and data protection compliance to meet the requirements of potential enterprise customers and regulatory frameworks. With an ambitious growth timeline and limited internal compliance resources, they faced significant challenges in navigating the complex landscape of privacy regulations while maintaining business momentum.
Piccolo Health is a bootstrapped healthcare technology startup providing innovative digital health solutions. As a small company operating in the highly regulated healthcare sector, Piccolo Health needed to establish strong security and compliance credentials to build trust with healthcare providers and patients. With limited internal resources and no dedicated compliance team, they faced significant challenges in navigating complex industry requirements while maintaining their focus on product development and market growth.
CCPA FAQs
Common questions about CCPA compliance
Yes, CCPA applies to any business that processes personal information of California residents, regardless of where your company is located. If you have California customers, website visitors from California, or employees in California, you likely need to comply. The key thresholds are: annual gross revenues over $25 million, buying/selling personal information of 50,000+ California residents annually, or deriving 50% or more of revenue from selling California residents' personal information.
CPRA (California Privacy Rights Act) is an expansion of CCPA that took effect in 2023, adding stronger protections and enforcement. You don't need separate compliance - CPRA builds on CCPA requirements. Key CPRA additions include sensitive personal information protections, data minimization requirements, and the California Privacy Protection Agency for enforcement. If you're CPRA compliant, you're also CCPA compliant.
CCPA has a broad definition of personal information covering any data that identifies or could reasonably be linked to a California resident or household. This includes obvious identifiers like names and emails, but also IP addresses, device IDs, biometric data, geolocation, and even inferences about preferences or behavior. CCPA's definition is generally broader than GDPR's "personal data" and includes household-level information that other laws don't typically cover.
CCPA violations can result in fines up to $2,500 per violation or $7,500 for intentional violations, with no cap on total penalties. The California Attorney General enforces CCPA, and there's a private right of action for data breaches involving unencrypted personal information ($100-$750 per consumer). Recent enforcement has been increasing significantly, with multi-million dollar settlements becoming common. Beyond financial penalties, violations can damage customer trust and competitive positioning.
Implement automated systems to verify consumer identity, process requests within 45 days (with possible 45-day extension), and maintain detailed logs. For access requests, provide data in a portable format covering the 12 months prior to the request. For deletion requests, ensure data is removed from all systems including backups and third-party processors. For opt-out requests, stop selling personal information immediately and honor the request for at least 12 months. Many companies use privacy management platforms to automate these workflows.