How BetterPic and BetterStudio Turned Enterprise Procurement into a Competitive Advantage

BetterPic and Better Studio are AI photography platforms offering studio quality headshots and fashion photography respectively. 

As both platforms gained traction, the founders set their sights on the enterprise B2B market. However, moving upmarket brought a new challenge: compliance. 

“As we moved into enterprise B2B, we started seeing compliance come up more and more in procurement conversations,” explains Miguel Rasero, Co-founder & CTO. “Some deals were stalling or at risk simply because we didn't have SOC 2 or ISO 27001 in place yet. It was a pattern that became impossible to ignore.”

Managing Compliance When Bandwidth is Tight

For a lean, globally distributed engineering team, compliance can easily turn into a massive, roadmap-killing overhead. To prevent that, BetterPic partnered with Workstreet.

“Workstreet made the process way more approachable than expected,” Miguel says. “They helped us break it down into manageable pieces and kept us on track without it becoming a full-time job for anyone.”

“The team was responsive, practical, and never made us feel like we were behind—even when bandwidth got tight on our side,” he adds. With Workstreet’s guidance, they passed SOC 2 Type 2 and are already working towards ISO 27001.

Frictionless Enterprise Sales

Today, compliance actively accelerates BetterPic's growth. “It removes friction from enterprise sales, plain and simple,” Miguel notes. “Instead of compliance being a blocker in procurement, it becomes a checkbox that's already done.”

For founders eyeing enterprise growth, Miguel’s advice to start earlier than you think you need to. “You don't want to be scrambling for SOC 2 while trying to close your first enterprise contract. Get compliance done before your competitors and you have a serious advantage to dominate that space,” he says. 

Learn more about how Workstreet can support your SOC 2 journey here.