How Element Logic Earned ISO 27001 to Remove Friction from Enterprise Sales

Element Logic is a warehouse automation company. Founded in 1985, the company designs modular, scalable order fulfillment systems — combining robotics, software, and consulting — for warehouses worldwide.

The Challenge

As Element Logic scaled, compliance became a talking point during sales cycles with increasing frequency.

"As our business grew, we increasingly encountered customers and partners who either required or strongly preferred ISO 27001 certification," said Dr. Robin Seggelmann, Director of Managed Services at Element Logic. "While security and compliance had always been core priorities for us, we lacked a formal, externally validated framework to demonstrate that commitment. Achieving ISO 27001 became essential to meet these expectations and build trust at scale."

Working with Workstreet

Workstreet helped translate Element Logic's existing practices into the documentation and controls ISO 27001 requires.

"Workstreet provided structured, pragmatic guidance throughout the entire process," Seggelmann said. "Their team was highly professional, responsive, and efficient in helping us translate our existing practices into the required documentation and controls. What stood out most was their ability to keep the process focused and manageable, ensuring steady progress without unnecessary overhead."

Results

ISO 27001 changes how Element Logic shows up in sales conversations.

"With ISO 27001 certification, we can now demonstrate this commitment in a credible and recognized way," Seggelmann said. "This removes friction in sales processes, strengthens customer trust, and opens doors to opportunities that were previously harder to access due to formal compliance requirements."

For an automation provider sitting at the centre of customers' warehouse operations, a recognized certificate clears procurement gates faster, and unlocks deals that were previously off the table.

Key Takeaway

Seggelmann's advice for anyone starting the process: "Engage experienced support early. Trying to interpret and implement the requirements independently can slow you down significantly. Working with a partner like Workstreet from the beginning would have saved time and allowed us to focus on what actually matters: building effective, practical security processes."

Learn more about how Workstreet can support your ISO 27001 journey here.